In a world dominated by social media and algorithm changes, it’s easy to forget about email, which is one of the oldest yet most reliable digital marketing channels. But the truth is that email marketing remains the most cost-effective way to connect, nurture, and convert audiences, especially in Australia’s competitive digital landscape. In this article, we’ll redefine what email marketing means today — from a simple promotional tool to a relationship building engine. You’ll learn why it...

How Students, Professionals, and Tourists Engage, Search, and Spend Differently on RedNote When it comes to Xiaohongshu (RedNote) marketing in Australia, many brands make one critical mistake — treating “Chinese consumers” as a single audience. In reality, the Xiaohongshu community in Australia is made up of diverse user groups, each with unique motivations, search habits, and spending patterns. Understanding who they are — and how they interact with your content — is the foundation for...

In the fast-moving world of digital marketing, guessing what works is no longer enough. On Xiaohongshu (RedNote), success isn’t just about creating beautiful posts — it’s about understanding what your audience truly responds to. In this article, we’ll show you how to interpret your Xiaohongshu analytics data, track key performance metrics like engagement and conversion, and use these insights to optimise your marketing strategy for real results in the Australian market. Key Metrics You Should...