Jia HE

How Students, Professionals, and Tourists Engage, Search, and Spend Differently on RedNote When it comes to Xiaohongshu (RedNote) marketing in Australia, many brands make one critical mistake — treating “Chinese consumers” as a single audience. In reality, the Xiaohongshu community in Australia is made up of diverse user groups, each with unique motivations, search habits, and spending patterns. Understanding who they are — and how they interact with your content — is the foundation for...

In the fast-moving world of digital marketing, guessing what works is no longer enough. On Xiaohongshu (RedNote), success isn’t just about creating beautiful posts — it’s about understanding what your audience truly responds to. In this article, we’ll show you how to interpret your Xiaohongshu analytics data, track key performance metrics like engagement and conversion, and use these insights to optimise your marketing strategy for real results in the Australian market. Key Metrics You Should...

For many Australian businesses, posting on Xiaohongshu (RedNote) feels like throwing content into a black hole. Some posts take off, others barely get seen — why? The answer lies in understanding how Xiaohongshu’s algorithm works. If you want to reach Chinese-speaking consumers in Sydney, Melbourne, or Brisbane, it’s not just about what you post — it’s about how the platform decides to recommend your content. In this article, we’ll break down the key factors behind Xiaohongshu’s algorithm and...