For many Australian businesses, posting on Xiaohongshu (RedNote) feels like throwing content into a black hole. Some posts take off, others barely get seen — why? The answer lies in understanding how Xiaohongshu’s algorithm works. If you want to reach Chinese-speaking consumers in Sydney, Melbourne, or Brisbane, it’s not just about what you post — it’s about how the platform decides to recommend your content. In this article, we’ll break down the key factors behind Xiaohongsh