Question 1

Why wouldn't I just hire a full-time marketing manager?

Accepted Answer

Good question! The annual cost of a full-time senior-level marketing manager now exceeds $150,000, plus benefits. Aside from that, you may not always have enough work to keep them busy at all times. Moreover, when you need a special task like photo and video creation, website development and graphic design, you may need to find a supplier and pay more.
With our weekly plan, we will cover everything about your marketing, including social media management, photo and video creation, website development, graphic design, copywriting, newsletter creation. And you can cencel anytime.

Question 2

Who are the marketing managers for us?

Accepted Answer

We are a marketing agency of one, which means you'll work directly with me and a small team. However, for some big task like video commercial creation, complex website design, they are provided by our partners.

Question 3

What kind of websites can you design?

Accepted Answer

As a multi business owner and a serial entreprenour, I have built many types of websites, but now I only use Wix to build a website, because it will be very easy for you to update and manage, even without me.

Question 4

How long does it take to build a new website?

Accepted Answer

For a normal website built on Wix, it normally takes about 4 weeks to build. So if you need a new website, please subscribe our plan at least 4 weeks.

Question 5

Which social media platforms do you recommend for my business?

Accepted Answer

It depends on who you’re trying to reach.

If your target audience is the general Australian market, we recommend Instagram and TikTok for their high engagement and wide local reach.
If you’re targeting the Chinese community in Australia, platforms like Xiaohongshu (Little Red Book) and TikTok are highly effective for visibility and influence.

Regardless of your audience, your website and Google SEO are essential foundations—they should always be well-optimized first.

Question 6

What is a weekly subscription marketing service and how does it work?

Accepted Answer

A weekly subscription marketing service allows businesses to access ongoing marketing support for a fixed weekly fee. Instead of paying large upfront project costs, businesses can receive continuous marketing services such as social media management, website updates, content creation, and campaign support.

This model gives small businesses flexibility and consistency. At EzyMarketing, our weekly subscription means you always have a marketing partner working on your brand, helping you grow step by step without long-term contracts.

Question 7

Is a weekly marketing subscription better than hiring a full-time marketing staff?

Accepted Answer

For many small and medium-sized businesses, a weekly marketing subscription can be more cost-effective than hiring a full-time marketing employee.

Hiring in-house staff involves salary, superannuation, training, and management costs. With a subscription marketing service, you gain access to a broader range of skills such as social media strategy, content creation, photography, video production, and website management.

This allows businesses to benefit from a full marketing team without the overhead of hiring multiple employees.

Question 8

How much does digital marketing cost for a small business in Australia?

Accepted Answer

Digital marketing costs in Australia can vary depending on the services required. Traditional agencies may charge thousands of dollars per project or long-term contracts.

A subscription-based model offers a more predictable and affordable option for small businesses. With a weekly marketing plan, businesses can spread their marketing investment over time while receiving consistent support and content creation.

This approach makes professional marketing accessible to more small businesses.

Question 9

What services should a one-stop digital marketing partner provide?

Accepted Answer

A reliable one-stop marketing partner should be able to support multiple aspects of your business marketing, including:

Social media management
Website design and maintenance
Email marketing (EDM / newsletters)
Photography and video production
Digital advertising campaigns
Content strategy and branding

Working with one partner ensures consistent branding, saves time, and simplifies communication.

Question 10

Do I need professional photos and videos for my marketing?

Accepted Answer

Yes. High-quality visual content plays a critical role in modern digital marketing.

Professional photos and videos help businesses stand out on platforms such as Instagram, TikTok, Google Business Profile, and websites. They also build trust with potential customers by presenting your brand in a professional way.

Consistent visual content is especially important for industries such as hospitality, retail, childcare, real estate, and professional services.

Question 11

How can Chinese businesses in Australia reach both Chinese and local customers online?

Accepted Answer

Businesses targeting both Chinese and local Australian audiences need a bilingual and cross-platform marketing strategy.

This may include using platforms such as Xiaohongshu (RedNote), WeChat, TikTok, Instagram, and Google. Content should be tailored to the language, culture, and media habits of each audience group.

A marketing partner familiar with both the Chinese and Australian digital ecosystems can help businesses effectively reach these two markets.

Question 12

Which social media platforms work best for marketing to Chinese audiences in Australia?

Accepted Answer

Several platforms are particularly effective for reaching Chinese communities in Australia:

Xiaohongshu (RedNote) – popular for lifestyle, reviews, and product discovery
WeChat – widely used for communication and community groups
TikTok / Douyin-style content – strong engagement with younger audiences
Instagram – effective for visual branding and broader reach

Using the right platform combination helps businesses connect with Chinese customers both locally and internationally.

Question 13

How often should a business post on social media to grow consistently?

Accepted Answer

Consistency is more important than volume when it comes to social media marketing.

Most small businesses benefit from posting at least 2–4 times per week, depending on the platform and content strategy. Regular posting helps maintain audience engagement and improves visibility in platform algorithms.

A structured weekly content plan ensures your brand stays active and continues to reach new potential customers.

Question 14

Can a small business outsource all marketing to one partner?

Accepted Answer

Yes. Many small businesses choose to outsource their marketing to a trusted partner rather than managing multiple freelancers or agencies.

A one-stop marketing partner can handle strategy, content creation, social media, website management, and campaigns in a coordinated way. This reduces management time and ensures consistent messaging across all channels.

Outsourcing also allows business owners to focus on running their business while marketing professionals manage their online presence.

Question 15

What should I look for when choosing a digital marketing agency?

Accepted Answer

When selecting a marketing agency or partner, consider the following factors:

Clear and transparent pricing
Experience with your industry or target audience
Ability to produce high-quality content (photos and videos)
Understanding of both local and digital platforms
Flexible service models without long-term lock-in contracts

Choosing the right marketing partner should feel like gaining an extension of your team rather than simply hiring a vendor.

Frequently asked questions