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How to Reach Chinese Consumers in Australia Part 1 - Why Xiaohongshu (RedNote) Is the New Marketing Gateway
As Australia’s population becomes more multicultural, businesses are looking for smarter ways to connect with the growing Chinese...
Jul 16, 20253 min read
Short or Long? Why Short Videos Dominate in 2025—and How EzyMarketing Can Help You Keep Up
In 2025, video continues to be king—but not all videos are created equal. With the ever-shrinking attention spans and content overload on...
Jul 10, 20252 min read
Why We Recommended Rednote (Xiaohongshu) Over WeChat for Reaching Chinese Communities in Australia— A Case Study from EzyMarketing
At EzyMarketing, we often meet local Australian businesses that want to expand into the Chinese community. One recent client approached...
Jul 2, 20253 min read
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