Short or Long? Why Short Videos Dominate in 2025—and How EzyMarketing Can Help You Keep Up

In 2025, video continues to be king—but not all videos are created equal.

With the ever-shrinking attention spans and content overload on every platform, short-form video has proven itself to be the most powerful and versatile tool for marketing in today’s digital landscape.

So, what’s the difference between short-form and long-form?

And more importantly: Which one should you focus on?

Let’s break it down.

Short vs Long: What’s the Difference?

• Short-form video: under 60 seconds (ideal: 15–30 seconds)

• Long-form video: 3–10+ minutes (think webinars, interviews, documentaries)

While long videos are still useful for in-depth content, short videos win when it comes to:

• Grabbing attention fast

• Sharing across multiple platforms

• Boosting brand visibility

• Increasing engagement

🔥 Platforms that Prioritise Short Video in 2025

Here’s how today’s major platforms are leaning into short content:

• TikTok – Built entirely around short videos; still the trend leader in 2025

• Instagram – Reels remain a top-performing format for discovery and engagement

• YouTube – YouTube Shorts now rivals TikTok in reach and user time spent

• RedNote (Xiaohongshu) – Popular with Chinese users in Australia; short video is key to discoverability

• LinkedIn – Short, professional video content is outperforming traditional text posts for reach and interaction

In short (pun intended): if you’re not doing short video, you’re invisible.

💡 So What Does This Mean for Your Business?

Whether you’re running a restaurant, selling furniture, managing a preschool, or launching real estate projects, your audience is watching short videos—on every platform.

And they expect:

• Professional-looking visuals

• Engaging, fast-paced editing

• Content that speaks directly to them

But here’s the catch: producing good video takes time, planning, and consistency.

🎥 How EzyMarketing Makes It Easy

That’s where we come in.

EzyMarketing offers a weekly subscription model designed to keep your content flowing and your audience engaged—without you hiring a full team.

Our short video service includes:

• Content planning tailored to your business goals

• On-site video shoots (products, services, team, events)

• Editing optimised for each platform (TikTok, Instagram, RED, LinkedIn, YouTube Shorts)

• Optional support in Mandarin/English for reaching multicultural audiences

• Monthly analytics to track what’s working

📈 Why It Works

• No long-term contracts – start or pause anytime

• One-stop shop – we handle everything from script to screen

• Platform expertise – we know what works for each audience

• Scalable – from small businesses to national brands

🚀 Final Thought

In 2025, your marketing needs to be fast, visual, and mobile-first.

That means short video.

Let EzyMarketing help you make it happen—week by week, video by video.

🔗 Learn more about our plans: www.ezymarketing.co