Case Study: How EzyMarketing Helped Rico Furniture Elevate Its Brand in the B2B Market

Rico Furniture is a proudly Australian-owned furniture manufacturer with a long-standing reputation for craftsmanship, reliability, and quality. With a B2B focus, Rico primarily supplies to major retailers such as Harvey Norman, Domayne, and other national chains.

As the market evolves, even traditional manufacturers are recognizing the importance of having a strong digital and brand presence. That’s where EzyMarketing came in — to help Rico Furniture modernize its marketing strategy, sharpen its positioning, and showcase its identity as a premium local manufacturer.

The Challenge

Rico Furniture had built a solid foundation with its B2B clients but lacked a modern digital presence that could support its sales, branding, and communication. The company needed a way to:

• Reflect its identity as an Australian-made brand

• Present products professionally and consistently

• Create engaging marketing materials to support sales

• Enter the social media space strategically

• Streamline internal IT management and online systems

Our Solutions

EzyMarketing provided a comprehensive, end-to-end solution through our weekly subscription model, giving Rico flexibility and on-demand support without the need to hire multiple specialists. Here’s how we helped:

✅ Website Redesign

We developed a new website that highlights:

• Rico’s Australian manufacturing story

• Clear product structure and visuals

• A clean, professional, B2B-focused layout

• Enhanced usability for clients and partners

✅ Social Media Setup and Management

While Rico operates in a B2B environment, we helped them create visibility and brand awareness via:

• Instagram — showcasing product lines, factory photos, and daily brand stories

• Rednote (小红书) — strategically reaching the Chinese-speaking community in Australia

✅ Product Photography & Video Production

We created a professional media bank by:

• Photographing key product lines

• Filming behind-the-scenes and brand story videos

• Shooting factory and staff visuals to add authenticity

🎬 

Creative Swivel Chair Commercial

One of the highlights was producing a creative advertising video for Rico’s new swivel chair collection.

We:

• Developed a lifestyle-based concept with 6 real-life scenes

• Cast a well-known Australian model/actor as the lead

• Shot the ad with a focus on everyday use, comfort, and aesthetics

The result was a stylish, story-driven short film that made the product both desirable and relatable — standing out from typical furniture promotion styles.

✅ Office IT Management

We also helped Rico:

• Manage its cloud and hosting systems

• Organize files and media assets for marketing

• Streamline team collaboration and email infrastructure

The Outcome

Thanks to EzyMarketing’s flexible support, Rico Furniture now enjoys:

• A refreshed digital identity

• Professional media content for both B2B clients and marketing campaigns

• A consistent, cross-platform brand presence

• A standout product ad that resonates with both trade buyers and end customers

Final Thoughts

At EzyMarketing, we make high-impact marketing accessible — even for traditional B2B industries like furniture manufacturing. With our weekly subscription model, you don’t need a big internal team or multiple external vendors.