Case Study - Behind the Growth: How EzyMarketing Helped Phoenix Restaurants Build a Stronger Brand Presence

In a competitive hospitality market, standing out requires more than just great food—it takes strategic, consistent marketing that connects with customers on every level. At EzyMarketing, our flexible, subscription-based marketing services give businesses an all-in-one solution without the overhead of building an in-house team. Our long-term partnership with Phoenix Restaurants, one of Australia’s most recognised Chinese dining groups, showcases how our model delivers real, measurable results.

1. 

Transforming a Contact List into a Core Asset

When we began, Phoenix had around 2,000 customer contacts. Through digital campaigns, events, and in-store collection methods, we helped them grow this number to over 30,000 active contacts—building a powerful database for future engagement.

2. 

Email Marketing That Delivers Results

We manage Phoenix’s bi-weekly newsletter, featuring:

• Signature dishes and seasonal menus

• Event announcements and promotions

• Behind-the-scenes and staff stories

Each campaign is performance-tracked (open rate, click-through, engagement), allowing us to continuously improve based on data insights.

3. 

Website Optimisation & Lead Capture

We collaborated with Phoenix’s web development team to:

• Enhance website performance and mobile experience

• Integrate a visible newsletter subscription form

• Promote seasonal offers and events directly on key landing pages

4. 

Video & Photography Production

EzyMarketing produced a wide range of short videos and photography content for Phoenix, including:

• Store and dining environment showcases

• Kitchen and behind-the-scenes preparation

• Signature dish highlights

• Event coverage, such as Lunar New Year lion dance performances

• Founder interviews, including stories behind their Yum Cha series

  These assets were used across social media, websites, newsletters, and ads to drive engagement.

5. 

Membership Program Development

We helped design and launch a loyalty membership system, complete with a points-based rewards structure to:

• Encourage repeat visits

• Reward long-time patrons

• Personalise email and social media content based on membership behaviour

6. 

Shopping Centre Collaborations

We facilitated marketing partnerships with Westfield and East Village, resulting in:

• In-centre promotions

• Cross-brand exposure

• Seasonal campaign participation

  This positioned Phoenix as a trusted, family-friendly dining choice in premium locations.

7. 

Engaging the Chinese Community via Xiaohongshu

We established and managed Phoenix’s verified Xiaohongshu (Little Red Book) account, a growing platform among Chinese Australians. Our content strategy helped:

• Share real dining experiences

• Promote dishes and campaigns

• Connect with younger, highly engaged Chinese-speaking audiences

8. 

Unified Social Media Management

EzyMarketing coordinated all Phoenix’s platforms—Facebook, Instagram, and Xiaohongshu—for consistent branding and efficient cross-channel publishing.

9. 

Media Partnerships

We collaborated with local media and influencers to:

• Promote Phoenix’s seasonal campaigns

• Generate editorial and organic social mentions

• Reach multicultural food lovers across Sydney

10. 

Google Business Profile Optimisation

We manage Phoenix’s Google Business Profile, regularly updating visuals, responding to reviews, and optimising information—crucial for local SEO and online credibility.

Final Thoughts

From growing an email list to producing cinematic short videos, managing Chinese social media platforms, and launching loyalty programs, EzyMarketing has helped Phoenix Restaurants build a consistent and scalable marketing presence.

Whether you’re a single-location restaurant or an expanding group, our weekly subscription model gives you marketing muscle—without hiring a full-time team.

Ready to grow with less stress and more strategy?

👉 www.ezymarketing.co