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Blog Series: Part 9 – Case Studies: How Local Australian Businesses Succeed With Xiaohongshu

In our previous posts, we’ve explored why Xiaohongshu (RedNote) is a powerful platform for engaging Chinese-speaking audiences in Australia, how to set up your official account, plan content, create short videos, run ads, and track performance. In this installment, we’ll dive into real-life case studies to show how Australian businesses have successfully leveraged Xiaohongshu to grow their brand and connect with customers.

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1. 

Rico Furniture – Showcasing Products and Australian Craftsmanship


Rico Furniture, a local B2B furniture manufacturer supplying Harvey Norman, Domayne, and other retailers, wanted to expand its visibility among Chinese consumers. EzyMarketing helped:


  • Create a Xiaohongshu official account and professional profile.

  • Shoot high-quality product photos and videos, including a creative commercial for their swivel chair using Australian models and lifestyle settings.

  • Integrate Xiaohongshu posts with Instagram and RedNote content, showcasing products in a relatable, local context.


Result: The combination of short-form videos, product highlights, and authentic storytelling helped Rico Furniture reach a wider audience and strengthen their brand credibility among the Chinese community in Australia.

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2. 

Phoenix Restaurants – Engaging Customers and Promoting Offers


Phoenix Restaurants wanted to grow its customer base and keep patrons engaged with their latest menu and promotions. EzyMarketing assisted by:


  • Building a Xiaohongshu presence to reach Chinese-Australian food lovers.

  • Creating engaging videos and photos of the restaurant, kitchen, dishes, events, and special activities like Chinese New Year lion dances.

  • Running targeted Xiaohongshu ad campaigns to boost event attendance and promote signature dishes.

  • Integrating Xiaohongshu with newsletters, social media, Google Business Profile, and customer loyalty programs.


Result: The restaurant experienced increased online engagement, stronger customer loyalty, and higher turnout at events, directly influenced by Xiaohongshu campaigns.

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3. 

CCD Styling – Building Trust and Attracting Clients


CCD Styling, a local styling and interior design business, wanted to showcase its portfolio and attract new clients. EzyMarketing helped:


  • Set up and manage a professional Xiaohongshu account with consistent branding.

  • Plan content featuring behind-the-scenes videos, before-and-after transformations, and team introductions.

  • Use Xiaohongshu to engage with potential clients through comments, direct messages, and interactive posts.


Result: CCD Styling’s Xiaohongshu presence allowed them to build a trusted online reputation, convert followers into clients, and position themselves as a go-to design business for Chinese-speaking audiences.


Key Takeaways from These Case Studies


  1. Authenticity Matters: Show real people, real spaces, and real experiences. Chinese audiences value genuine storytelling over staged content.

  2. Short Videos Drive Engagement: Videos are now the primary way to capture attention on Xiaohongshu. Consistency and relevance are key.

  3. Multichannel Integration: Combining Xiaohongshu with newsletters, social media, and paid campaigns amplifies reach and impact.

  4. Targeting & Ads: Professional accounts and RedNote Ads allow precise audience targeting, ensuring your marketing reaches the right people.


Xiaohongshu is more than a platform—it’s a bridge connecting Australian businesses to Chinese-speaking communities. By learning from these case studies and applying EzyMarketing’s strategies, your business can unlock growth opportunities in Australia’s Chinese market.


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