From Analytics to Action: A Recap of Our Data-Driven Marketing Workshop

Last Friday, EzyMarketing had the pleasure of delivering our in-person workshop Creating a Data-Driven Marketing Strategy: From Analytics to Action — proudly hosted by the Australian Asian Business Council (AABC) and supported by Rackcorp.

We explored how Australian businesses can connect the dots between data insights and practical marketing actions, bringing together website analytics, email marketing, social media, and the growing power of short-form video. We also discussed how to effectively tap into the Chinese-Australian community through Xiaohongshu (RED), one of the fastest-growing platforms for local engagement.

Our interactive session gave participants a clear roadmap for:

• Turning data into actionable marketing decisions

• Integrating website, social media, and email for maximum impact

• Leveraging video to replace static content and boost reach

• Creating campaigns that speak directly to your audience’s needs

The response from attendees was fantastic — so much so that we are continuing this workshop series! Here’s a preview of what’s coming next:

📩 Email Marketing – How to craft campaigns that convert

🎥 Short Video Creation – Simple ways to produce engaging content

📅 Event Marketing – Strategies to boost attendance and impact

📱 Xiaohongshu (Rednote) – How to tap into the Chinese-Australian audience effectively

Whether you’re looking to sharpen your digital skills or explore new ways to reach your target market, these sessions will give you the tools and confidence to take action.

Stay tuned for announcements on our upcoming workshops — and if you missed this one, we’d love to see you at the next!