How EzyMarketing Helps Local Sydney Childcare and Preschool Centres Grow — A Case Study of Kidz Prints
- Jia HE
- May 13
- 2 min read
Running a childcare or preschool centre in Sydney is about much more than education — it’s about building trust with families, standing out in a competitive local market, and communicating your centre’s unique value. That’s where EzyMarketing comes in.
We offer a flexible weekly subscription-based marketing service that gives childcare centres everything they need — without the commitment or overhead of hiring an in-house team.
Why Childcare Centres Need Marketing Support
Parents today often discover preschools through:
Google searches
Local Facebook groups
Instagram and TikTok
Recommendations on platforms like Xiaohongshu (小红书) in the Chinese community
To stay visible, relevant, and trusted, centres need consistent online presence, strong visuals, and strategic communication.
How We Helped Kidz Prints Childcare
Kidz Prints is a growing childcare provider in Sydney’s northern suburbs. Here’s how EzyMarketing supported them:
✅ 1. Website Revamp and Maintenance
We refreshed their website with clear branding, updated images, parent-friendly design, and optimised it for SEO to increase Google visibility.
✅ 2. Weekly Social Media Content
EzyMarketing created a mix of photo and short video content that:
Highlighted daily activities and events
Showcased staff and the centre’s nurturing environment
Connected with local parents on Instagram and Facebook
✅ 3. Photo & Video Production
We provided regular photography and short-form video shoots to capture authentic, heartwarming moments at the centre. These visuals helped tell a compelling story of care, safety, and joy.
✅ 4. Google SEO & Local Listings
We optimised their Google My Business and improved search keywords so local parents could find Kidz Prints more easily online.
✅ 5. Chinese Community Outreach
For their Chinese-speaking families, we used Xiaohongshu to create content that connected with cultural values and decision-making styles — a key channel in Sydney’s diverse demographic.
Why EzyMarketing Works for Childcare Centres
Weekly subscription: Flexible, no long-term contracts — pause anytime
All-in-one service: Strategy, design, video, website, social media — one team, one price
Local and cultural understanding: Especially strong in connecting with multicultural families
Affordable: No need to hire photographers, designers, or social media managers separately
Ready to Grow Your Centre?
Whether you’re a small independent preschool or a growing chain, EzyMarketing is ready to help you connect with local families and build lasting trust.
📞 Let’s have a chat — we’re based in Sydney and happy to visit your centre.
🌐 Learn more: www.ezymarketing.co
Email: jia@ezymarketing.co
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