Part 2: Setting Up Your Official Xiaohongshu Business Account – A Step-by-Step Guide (How to Use Xiaohongshu (RedNote) to Grow Your Business in Australia)

As more Australian brands look to engage Chinese-speaking consumers—especially younger, high-spending audiences—Xiaohongshu (also known as RedNote) is becoming a key platform to build trust, share stories, and influence purchase decisions.

But before you can post, advertise, or collaborate with creators, you need to set up and verify your official Xiaohongshu business account.

In this article, we’ll walk you through:

• Why it’s important to register officially

• Step-by-step instructions for setting up a brand account

• Key differences between a personal and business account

• Common mistakes to avoid

Why You Need an Official Xiaohongshu (RedNote) Business Account

An official business account gives your brand:

• ✅ Brand credibility and trust: Verified badge builds trust among users

• 📊 Access to analytics tools: Track your reach, engagement, and demographics

• 📢 Advertising capabilities: Run targeted ads to reach your ideal customer

• 🤝 Collaboration access: Partner with creators via RedNote’s influencer system

• 🧾 Compliance: Your brand is protected under platform rules and IP policies

If you’re serious about marketing to Chinese-speaking audiences in Australia, starting with a verified business profile is essential.

How to Apply for a Xiaohongshu Professional (Official) Account

1. Visit the Official Ad Platform

Go to the Xiaohongshu Ads Portal and click “Register” to begin.

Choose the “Brand/Business” account type and set your region to Australia.

2. Complete the Application Form

Provide basic details including:

• Business name (English or Chinese, as registered)

• Contact information: official email and phone number

• Website URL

3. Upload Verification Documents

Prepare and upload these required items:

• ABN or company registration certificate

• Trademark registration, if available

• Legal representative’s ID (passport or Australian driver’s licence)

• Brand logo and a clear brand description (Chinese is recommended)

• All documents must be translated into Chinese

4. Submit Branding Materials

Add your:

• Brand logo (high-resolution)

• Brand introduction: 100–200 Chinese characters describing your business

• Links to your official website and other social platforms

5. Await Account Verification

After submission, your application is typically reviewed within 3–10 business days.

Once approved, you’ll receive a verified badge and access to new features.

6. Unlock Key Professional Features

After approval, you’ll gain access to:

• 聚光广告系统 (‘Spotlight Ads’)

• Advanced analytics dashboard

• Collaboration tools with influencers

• Enhanced post visibility and search ranking

• Options to create a professional profile

✅ Tips for a Smooth Application

• Use consistent business details—ensure company name and ABN match exactly.

• Provide both English and Chinese translation for clarity and trust.

• Make sure trademarks and logos are ready before submission.

• Contact EzyMarketing for bilingual support and help with the verification process.

Why a Verified Account Matters

1. ✔️ Builds credibility and trust among Chinese-speaking users

2. 🎯 Grants access to targeted advertising tools

3. 📈 Improves content discoverability and engagement

4. 🤝 Enables smart influencer partnerships

Need Help Setting Up?

At EzyMarketing, we offer a one-stop Xiaohongshu onboarding service:

• We help Australian businesses register, verify, and localise their brand presence

• Our bilingual team ensures you stay compliant and build authentic engagement

• Plus, we handle ongoing content creation, short video production, and influencer collaborations