Part 11 – Data Analytics & Optimisation: How to Use Xiaohongshu Insights to Improve Your Marketing Strategy in Australia
- Jia HE
- Oct 21
- 3 min read
In the fast-moving world of digital marketing, guessing what works is no longer
enough. On Xiaohongshu (RedNote), success isn’t just about creating beautiful posts
— it’s about understanding what your audience truly responds to.
In this article, we’ll show you how to interpret your Xiaohongshu analytics data, track
key performance metrics like engagement and conversion, and use these insights to
optimise your marketing strategy for real results in the Australian market.
Key Metrics You Should Track
Understanding your Xiaohongshu dashboard is the first step toward smarter
marketing. Here are the four key metrics every business should monitor:
1. Engagement Rate (ER)
Formula: (Likes + Comments + Shares) ÷ Impressions
Measures how actively people interact with your content.
Example: A childcare centre’s post about play-based learning gets a 6%
ER — showing strong emotional connection with parents.
2. Save-to-Like Ratio
Formula: Saves ÷ Likes
Indicates how useful or informative your content is.
Example: A real estate post explaining buying tips has fewer likes but
high saves — meaning users want to refer back to it later.
3. Share Rate
Formula: Shares ÷ Views
Shows how viral or relatable your content feels.
Example: A restaurant’s opening event video shared 200+ times — strong
social proof.
4. Conversion Rate (CR)
Formula: Enquiries, Clicks or DMs ÷ Views
Tracks how effectively you turn views into actions.
Example: A local event ad drives 50 DMs from 2,000 views — that’s a
2.5% CR, an excellent conversion benchmark.
How to Interpret the Data
Numbers only matter when you understand what they’re telling you. Here’s how to
read common performance patterns:
💡 Tip: Think of your analytics as a conversation — your audience is already telling you
what they love. You just need to listen through the data.
The 3-Step Optimisation Loop
At EzyMarketing, we recommend a simple but effective 3-step process to
continuously optimise your Xiaohongshu strategy:
1. Review
Track weekly metrics for reach, saves, shares, and conversion. Identify trends or
sudden drops early.
2. Refine
Based on your data, adjust one element at a time — caption tone, visuals, post
timing, or hashtags.
3. RepeatRe-test, measure again, and scale what works. Optimisation is not a one-time fix; it’s
a continuous loop.
🔁 Analyse → Adjust → Grow
EzyMarketing’s Approach
At EzyMarketing, we help Australian businesses turn Xiaohongshu data into
actionable insights. Our services include:
● Custom bilingual analytics dashboards tailored to your industry.
● Monthly performance reports tracking engagement, conversion, and keyword
trends.
● Content pillar analysis to identify which topics deliver the best ROI.
● Optimisation plans for improving both organic and paid campaign
performance.
Our goal is simple: to make your content not only creative — but measurable,
predictable, and scalable.
Success on Xiaohongshu isn’t luck. It’s the result of reading your data, understanding
your audience, and evolving your strategy accordingly.
When you turn insights into action, every post becomes smarter — and every
impression becomes an opportunity.
📩 Contact us today for a free consultation.
Or book now: https://calendly.com/hejia77/30min_with_jia
M: 0433718945
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