Part 4 – The Power of Short Video: How to Plan, Shoot, and Share for RedNote
- Jia HE
- 3 days ago
- 2 min read
In 2025, short videos dominate digital marketing—and RedNote (Xiaohongshu) is no exception. While high-quality images and thoughtful captions are still important, short-form videos are the real drivers of traffic, engagement, and brand trust on this platform. For Australian businesses aiming to connect with local Chinese communities, authentic, localised video content is key.
Why Short Videos Work So Well on RedNote
Visual storytelling: A 30-120 second video can showcase your product or service in real-life scenarios, making it easier for customers to imagine themselves using it.
Boosted visibility: RedNote’s algorithm favours engaging video content, making it easier to reach more users organically.
Authenticity matters: Videos feel real and personal, which is critical for building trust with the audience.
Shareability: Short videos are easy to share across other platforms, from TikTok to Instagram Reels.
How to Plan Your RedNote Video Content
Start with your audience: Ask yourself, What kind of video would interest my target Chinese customers in Australia?
Focus on storytelling, not hard selling: Share real moments, success stories, or behind-the-scenes content.
Create a content calendar: Consistency is everything—posting weekly or bi-weekly helps keep your brand visible.
Highlight local relevance: Show your product/service in an Australian context, but with a tone and style that resonates with Chinese audiences.
Tips for Shooting Engaging Videos
Keep it short: 30–120 seconds works best for engagement.
Use a vertical format: RedNote favours vertical video (9:16).
Add captions and keywords: Captions in Chinese (with the right hashtags) can boost discoverability.
Be authentic: Use real team members, real customers, and real locations rather than overly polished actors or stock footage.
How EzyMarketing Can Help
At EzyMarketing, we specialise in producing authentic, high-quality short videos designed for platforms like RedNote. Our services include:
Video planning and scripting: We help you plan a content strategy tailored to your business goals.
Localised filming: Our team shoots content in Australia, using real locations, products, and team members to keep it genuine.
Editing for impact: We create polished, professional videos optimised for RedNote’s audience and algorithm.
Content scheduling and posting: We manage your RedNote account to ensure consistent, engaging posts that build brand visibility.
Next Step: Make Video the Heart of Your RedNote Strategy
Short videos aren’t just a trend—they’re the future of marketing, especially when targeting younger, digital-savvy Chinese audiences. Start planning your video content now, and watch your engagement grow.
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