Part 8: From RedNote to Google: Creating a Multichannel Chinese Marketing Strategy

For businesses in Australia, especially those wanting to reach the Chinese community, marketing success rarely comes from relying on one channel alone. RedNote (小红书/Xiaohongshu) is powerful for awareness, community engagement, and storytelling, but to truly drive conversions, it needs to be part of a broader, multichannel digital strategy.

At EzyMarketing, we’ve seen firsthand how businesses achieve stronger results when RedNote is paired with tools like Google Search, Google Business Profile, and targeted email campaigns. Let’s break it down:

1. Start with RedNote for Awareness and Engagement

RedNote allows you to connect authentically with Chinese audiences in Australia. Storytelling posts, behind-the-scenes videos, and KOL collaborations create awareness and build trust. For example, promoting an event, restaurant, or childcare service on RedNote gives you a direct channel to the right community.

2. Capture Intent with Google

Once people discover your brand on RedNote, their next step is often to search on Google. That’s why having a well-optimised website and an active Google Business Profile is critical. Without it, you risk losing warm leads who are ready to take action.

3. Retain Interest with Email Marketing

RedNote drives excitement, Google captures search intent, and email helps you nurture relationships. Regular, bilingual newsletters keep your brand top of mind, provide updates, and encourage repeat engagement.

4. Video as the Glue

Short-form video is the common thread across all these platforms. The same content can be adapted for RedNote, YouTube, your website, and even embedded in EDMs — maximising the return on your content investment.

Why EzyMarketing?

What makes our approach different is that we don’t treat platforms in isolation. We design integrated campaigns where each channel supports the other:

• RedNote to tell your story and attract the right audience.

• Google to capture leads and conversions.

• Email to nurture long-term relationships.

• Video to bring everything to life.

With our subscription-based services, businesses get access to a complete, affordable, and flexible marketing solution that can scale as they grow.

If you’re an Australian business looking to connect with Chinese audiences — whether you’re a restaurant, childcare centre, real estate agency, or event organiser — now is the time to think multichannel.

At EzyMarketing, we help you go from RedNote to Google, and beyond.