Part 5 – RedNote Ads & Targeting: How to Use 聚光 to Find Customers in Australia

In the world of Xiaohongshu (RedNote), organic content builds trust—but paid ads help you scale. If your brand is ready to go beyond slow, manual growth, RedNote’s advertising system 聚光 (Juguang) can help you find high-intent local customers now.

Let’s explore how 聚光 works, how to set up targeting that actually reaches Chinese-speaking users in Australia, and how we at EzyMarketing run result-driven campaigns on your behalf.

What Is 聚光 (Juguang)?

聚光 is Xiaohongshu’s self-service ads manager platform. Similar to Facebook Ads Manager or Google Ads, it allows businesses to:

• Promote posts or videos

• Drive traffic to a profile, e-commerce site

• Define audiences based on demographics, interests, and behaviors

• Set budgets and track performance in real-time

In other words, it puts your content in front of users actively searching for what you offer.

🇦🇺 Targeting Chinese-Speaking Users in Australia

The biggest challenge for businesses in Australia? Reaching the right people—those in Australia, who speak/read Chinese, and are actively browsing RedNote for services, products, or lifestyle content.

With 聚光, we help clients target based on:

• Location: Sydney, Melbourne, Brisbane, or postcode-level targeting

• Language: Chinese (Simplified or Traditional)

• Recent Search Behavior: e.g., “留学中介” (education agents), “装修公司” (builders)

• Interests: Parenting, real estate, food, education, fashion, and more

• Device & App Usage: Focused on mobile-first, app-based consumers

This laser-focused approach means no wasted budget and more qualified traffic.

What Makes a RedNote Ad Perform Well?

An effective ad on RedNote is not just a flashy graphic. It must feel native, authentic, and visually appealing. From our experience, the top-performing ads often include:

• A short video (ideally under 60 seconds)

• Local scenes and familiar cultural references

• A clear call to action in Chinese

• Real people, real voices—no stock footage

• Soft-sell storytelling over hard-sell slogans

How EzyMarketing Can Help

Most businesses don’t have the time (or Chinese literacy) to manage Xiaohongshu ads themselves. That’s where we come in.

At EzyMarketing, we provide:

• Complete ad setup via 聚光

• Localised campaign strategy tailored to the Chinese-Australian community

• Video production & copywriting in Mandarin

• Weekly reporting and optimised performance tracking

• A/B testing of visuals, captions, and calls-to-action

Whether your goal is brand awareness, lead generation, or driving people to your storefront—we make RedNote ads work for you.

The Takeaway

Organic content builds your brand, but paid ads can supercharge your results. With 聚光, you can reach exactly who you want, when they’re already searching—and that’s powerful.

If you’re ready to try advertising on RedNote, or want to explore how we can help you build a Chinese-focused digital marketing funnel, let’s chat.