Workshop: Creating a Data-Driven Marketing Strategy — From Analytics to Action

Jia HE
Aug 7
1 min read

We’re excited to announce our first in-person marketing workshop in collaboration with the Asian Australian Business Council (AABC), proudly hosted at Rackcorp Sydney!

Workshop Details

Title: Creating a Data-Driven Marketing Strategy: From Analytics to Action

Date: Friday, 08/08/2025

Time: 2pm - 4pm

Location: Rackcorp, 3101/31 Market St, Sydney NSW 2000

Who Is This Workshop For?

This workshop is designed for business owners, marketing managers, and entrepreneurs in Australia who want to sharpen their digital marketing approach and stay ahead in a rapidly evolving market — especially those who want to connect with Australia’s growing Chinese community.

What You’ll Learn

In this hands-on session, we’ll dive into how to build a modern, effective, and data-driven marketing strategy that aligns with your business goals. Topics include:

📩 Email Marketing that converts — beyond just newsletters
🎥 Short-form Video Marketing — why it’s replacing static content and how to do it well
📱 RedNote (小红书) for Business — how to reach Chinese-speaking audiences in Australia using localized content
📊 Turning your data into insightful marketing actions across platforms
🧭 Integrating your website, email, and social media for full-funnel marketing

Why Attend?

Learn actionable tactics from real-life campaigns
See how data can guide your content and platform decisions
Understand how to position your brand in front of the right audience — both local and multicultural
Network with like-minded business leaders