In the fast-moving world of digital marketing, guessing what works is no longer enough. On Xiaohongshu (RedNote), success isn’t just about creating beautiful posts — it’s about understanding what your audience truly responds to. In this article, we’ll show you how to interpret your Xiaohongshu analytics data, track key performance metrics like engagement and conversion, and use these insights to optimise your marketing strategy for real results in the Australian market. Key M

For many Australian businesses, posting on Xiaohongshu (RedNote) feels like throwing content into a black hole. Some posts take off, others barely get seen — why? The answer lies in understanding how Xiaohongshu’s algorithm works. If you want to reach Chinese-speaking consumers in Sydney, Melbourne, or Brisbane, it’s not just about what you post — it’s about how the platform decides to recommend your content. In this article, we’ll break down the key factors behind Xiaohongsh

In our previous posts, we’ve explored why Xiaohongshu (RedNote) is a powerful platform for engaging Chinese-speaking audiences in Australia, how to set up your official account, plan content, create short videos, run ads, and track performance. In this installment, we’ll dive into real-life case studies to show how Australian businesses have successfully leveraged Xiaohongshu to grow their brand and connect with customers. 1.  Rico Furniture – Showcasing Products and Australi